Troy's Mountain Dew Bottle
View Troy’s Green Label You Tube Video
Mountain Dew has launched Green Label Art, a limited-edition series of aluminum bottles featuring designs created by a variety of artists. The Green Label Art series (Green Label Art) will be released May through October in select markets. This series marks the first time a carbonated soft drink will be packaged in an aluminum bottle in the U.S. Troy is one of only 11 artists chosen to participate (View Troy’s Green Label You Tube Video).
SAVE THE DATE: THURSDAY JUNE 21ST IS TROY’S MOUNTAIN DEW / GREEN LABEL RELEASE PARTY. LIMITED AMOUNT OF INVITES SO YOU MUST RSVO AT:
IT’S SURE TO BE CRAZY WITH GUEST DJ SERGIO VEGA. THE PARTY WILL BE HELD AT GALLERY BAR LOCATED AT 120 ORCHARD BTW. DELANCY AND RIVINGTON. THERE WILL BE SOME BAR SPECIALS ETC SO COME EARLY NOT TO MISS OUT (STARTS AT 7 PM)
The artists were given a plain, 16-ounce aluminum bottle and asked to create their expressions of Mountain Dew. Treating the bottles as a canvas, the artists used a variety of approaches and applications including: tattoo design, cut-and-paste materials, paint, charcoals and computer graphics.
“Green Label Art is about Mountain Dew facilitating creativity and self-expression that goes well beyond the package artwork,” said Frank Cooper, VP of marketing for Mountain Dew. “These artists used a unique Mountain Dew bottle as their canvas and extended it to other related projects such as short films, clothing and gallery showings.”
The bottles themselves are only part of the picture Mountain Dew is painting for Green Label Art. Each artist has found different ways to incorporate his Mountain Dew designs into other projects:
ß Graffiti artist Dr. Revolt has customized a tricked out low-rider bicycle, painting the frame in the same style as his Mountain Dew bottle
ß Tattoo artist Troy Denning collaborated with New Era on a limited-edition hat based on his design
ß Graphic designer Mark Nardelli created limited-edition skateboard decks with his Mountain Dew artwork
ß Stencil artist Peat Wollaeger made a viral video in which he portrays, in costume, the whimsical Dew Hillbilly icon of 1960’s depicted on his bottle
ß Collage artist Adam Juresko designed a zippered hoodie sweatshirt featuring his Mountain Dew artwork
ß Guitarist and lead singer for Hawthorne Heights JT Woodruff will feature his design on the cover of his special-edition live CD.
All of the artists’ projects will be on display at their individual Mountain Dew bottle launch events. .
A multimedia micro-site, http://www.greenlabelart.com, will feature artist portfolios, behind-the-scene videos and detailed event highlights.
The artists participating in Green Label Art are:
• TWEEQiM (miQ wilmOtt and THUY3) — vinyl action figures/toys; LA
• Troy Denning — tattoo artist; NYC
• Peat Wollaeger — stencil artist; St. Louis
• Mark Nardelli (created two designs for 5 Boro) — skateboard graphics designer; NYC
• jeffstaple — sneaker and apparel designer; NYC
• Methamphibian — sneaker and apparel designer; NYC
• Chris Pastras (with P-Rod) — skater/artist; LA
• Adam Juresko — collage artist; Richmond, Va.
• Dr. Revolt — graffiti artist; NYC
• Chuck Anderson — photo illustration artist; Chicago
• J.T. Woodruff (for Hawthorne Heights) — lead singer/painter; Dayton, Oh.
The project is already receiveing lots of attention and press - specifically Troy:
Needled
BevNet
Need Coffee
PR News Wire
Juxtapoz
Goliath NY
Freshness Mag
And the press goes on....
NEWS ON INVISIBLE NYC'S NEW WEBSITE AND ALL ART EXHIBIT INFO
We are still working on the new website: http://www.invisiblenyc.com (the home page is up) On it there will be all the recent past art exhibits, info on the shop and all the artists, etc.
In the mean time please check out our Myspace page for info on art exhibits, etc: http://www.myspace.com/invisinyc and the Myspace blog: http://blog.myspace.com/invisinyc
The current website, http://www.troydenningtattoo.com, is now going to be used solely for Troy Denning’s personal information.
Thank you!!
UPCOMING GUEST TATTOO ARTISTS AND CONVENTION INFO
Lango (from Brazil) will be headed our way after working at Grime’s Primal Urge in San Francisco. He will be taking appointments from June 1st-10th.
Also, Jon Mirro will be working on and off at Invisible throughout the month of June, his schedule is pretty flexible. However please contact us asap if you’d like to get an appointment with either artist.
Our shop manager, Jeb, can be reached for further help and appointment info at:
Also, Marco Serio, Kiku, and Regino Gonzales wIll all be attending the Long Beach Tattoo Convention, June 8 - 10th
Damion Silver, "Miscellaneous Debris"
Upcoming art exhibit, “Miscellaneous Debris”, by mixed-media artist, Damion Silver. Opening reception, Thursday, March 15th, 7 - 9pm.
Upcoming Exhibit: Trevor Traynor, "Cold Soliders"
"Sandbox3”, c-print. 2006
The exhibit will run from February 8th – March 10th, Tuesday through Saturday from noon to 8:00 PM. The opening reception will be Thursday, February 8th, from 7:00-9:00 PM. Traynor Press Release
Milan Tattoo Convention 2007
Troy, Jesse Lee, Marco, and Jeb will be particpating in Miki Vialetto’s Milano tattoo convetion. We will be away Feb. 14th - 19th. The convention is the 16th - 18th. For more information please visit: http://www.milanotattooconvention.it
Praise for Ramon Vega's "Bomb Scare" Exhibit
Just one of the write-ups on our current show on Needled, on one of our favortite sites.
“Bomb Scare” is a critic’s top pick to go see and was chosen by Cool Hunting as a “go-to” show.
Ramon Antonio Vega, "Bomb Scare"
Our upcoming exhibit opens Thursday, January 4th, but we will hold the opening reception on Friday, January 12th from 7- 9pm.
R. Vega Press Release
“Match Point”, Inkjet Print, 2006
“InSide UpSide”, Inkjet Print, 2006
Write-Ups Abound on Lunar's "Beastz and Bugz" Exhibit
JUST TO LIST A FEW:
NEEDLED
LAVISH MAGAZINE’S “YOU SHOULD SEE"
ART FAG CITY
Troy ("The Guru of New York Tattoo") Interviewed for Tattoo Life
